Sony Pictures Networks India (SPNI) has acquired the exclusive media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031.
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Sports Desk : Sony Pictures Networks India acquired the media coverage rights for all Asian Cricket Council tournaments from 2024 to 2031. Asian Cricket Council gave this information. Under the new agreement, SPNI (Culver Max Entertainment Pvt. Ltd.) will have the exclusive rights to telecast all seasons of the Men's and Women's Asia Cup, Under-19 Asia Cup and Emerging Teams Asia Cup.
According to a release, the deal covers television, digital and 'audio' platforms. This will ensure wider reach of the tournaments. “There is a 70% value increase for this partnership compared to the previous cycle,” he said. “This is an important step towards the growing global popularity of ACC tournaments, especially the Asia Cup.”
ACC President Jay Shah said, “The Asia Cup has been successful in bringing together the best talent from the region to create excellence. With Sony Pictures Networks India as our new media partner, we look forward to delivering world-class coverage.” “We are confident in their ability to deliver a great experience for fans around the world.”
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“The substantial increase in rights value will enable ACC to mobilize the resources required for grassroots programs and talent identification, especially for partner countries,” he said. “This collaboration will promote the continued growth of cricket across Asia and ensure its vibrant future,” he said.
Gaurav Banerjee, Managing Director and CEO of SPNI, expressed his excitement about broadcasting ACC tournaments, including India-Pakistan matches, over the next eight years. Banerjee said, “We are delighted to bring the tournaments to our viewers with exciting matches for the next eight years, which will also include India and Pakistan matches.”
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